230thk has been founded by an IT Entrepreneur, who started his first venture by bootstrapping Rs.2 lacs, and leading it into a couple of entities with turnover of about Rs. 100 crore, which is now a market leader in it’s own industry.

The story began when the son of the IT entrepreneur, who is pursuing his Bachelor of Architecture, put forward an idea. which has a huge potential to bridge the gap in commercial, residential and home décor industry. With all due research and analysis through all his associations earned in the last 30 years, he found it quite promising to encourage his son to convert the idea into a reality. At the same time, he found few like-minded personas, having fair blending of experience, efficiency and expertise in digital marketing, corporate communications, PR and client relations, to contribute towards this new endeavor.


The aspiring team got a strong value addition, when his wife got involved too in conceptualizing these exciting dot coms, www.230thk.com & www.theinsidestuff.com.The lady holds more than 28 years of experience in converting simple spaces into luxurious interiors. All these reasons together led to the birth of 230thk and TheInsideStuff, a complete solution in the space of architecture, interior designing and décor industry.